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Field notes from the open water

Long-form thinking and conversations on building predictable B2B growth.

Issue 1 · Spring 2026

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B2B Sales

Blue Ocean SolutionsAugust 19, 2026

How to shorten B2B sales cycle length without cutting corners 2026

Cut evaluation time in 2026 with buyer-side content, champion enablement, and AI workflows that shorten B2B sales cycle length without skipping diligence.

13 min readRead

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The blog

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Pricing Strategy

Value-based pricing for B2B services: stop leaving money on the table

Value-based pricing B2B services frameworks lift margins 2-7% over cost-plus. Learn ROI calculations, tier design, and how to move clients off hourly billing.

August 19, 2026 13 min read

B2B Marketing

How to Prove Marketing ROI When Your B2B Sales Cycle Takes Months

Learn how to prove marketing ROI with B2B marketing attribution long sales cycle tactics that link touchpoints to revenue across your 60 to 180 day deals.

August 19, 2026 14 min read

B2B Growth

Account-based marketing for small business: a no-fluff B2B playbook

Account-based marketing small business playbook for lean B2B teams: target 30 to 50 accounts, align sales and marketing, and track real pipeline coverage.

August 5, 2026 13 min read

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