Field Note
EditorialComing soon
Why your referral pipeline isn't a strategy
Referrals feel like growth - until they stop. Here's how to translate the chemistry of word-of-mouth into a system you can actually forecast against.
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Field notes from the open water
Long-form thinking and conversations on building predictable B2B growth.
Issue 1 · Spring 2026
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PlaybookThe five frictions costing B2B founders revenue
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SystemsWhat 'AI-powered' actually means in growth systems
Stripped of the marketing varnish - where AI moves the needle inside CRMs, outbound, and revenue ops.
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Field NoteWhy your referral pipeline isn't a strategy
Referrals feel like growth - until they stop. Make word-of-mouth a system you can forecast against.
Coming soon 6 min read
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