Built by Someone Who's Been
In Your Shoes
Two Decades of Doing the Work
I've been building businesses for over 20 years - and I've done almost everything the hard way first.
My background spans health and wellness, clean tech, and renewable energy - including hands-on work in off-grid projects with large organizations and years running founder-led companies where I wore every hat. I built an international marketing and sales team around a medical device. I've managed clients, written the copy, run the campaigns, handled the calls, and figured out what actually moves the needle when there's no big team behind you.
That breadth - nearly two decades across marketing, advertising, sales, communications, and client management - is exactly what I bring to every engagement at Blue Ocean Solutions.
Not theory. Not templates. Real strategic thinking, grounded in real experience.
Born in Northern Ireland, raised in Canada, operating out of the States, and spending as much time as possible in Mexico - I work with ambitious B2B business owners wherever they are, and I stay close to the work.
Why I Built Blue Ocean Solutions
The idea for Blue Ocean Solutions came from a specific moment - watching the rise of AI and recognizing it for what it really was. Not a threat. Not a trend. An extraordinary opportunity.
For the first time, everything I had spent two decades learning - marketing, sales, systems, communications, client management - could be leveraged at a scale that previously would have required a large team and significant overhead. AI changed the equation completely.
But more than that, I saw what it could do for others. Business owners who had spent years building something real and meaningful - and were still grinding manually through every lead, every follow-up, every campaign - could now operate with the kind of infrastructure previously reserved for much larger companies.
“That's what Blue Ocean Solutions was built to do: to take AI leverage and put it into the hands of people who deserve it most, business owners.”
From Operator to Strategic Partner
Health & Wellness
Built an international marketing and sales team around a medical device. Learned what actually moves the needle when there's no big team behind you and no room for theory.
Clean Tech & Renewable Energy
Hands-on work in off-grid projects with large organizations. Long sales cycles, technical buyers, real stakes - and a deep understanding of an industry most marketers have never worked inside.
Founder-Led Operations
Years running founder-led companies wearing every hat - copy, campaigns, calls, client management, and everything in between. Built the instincts that only come from doing the work yourself.
Blue Ocean Solutions
Everything above, combined with AI-powered systems, and pointed at one goal - helping ambitious B2B business owners build something more predictable than what they have today.
What Separates This From a
Vendor Relationship
Strategic, Not Transactional
I'm not here to deliver a service and move on. I come in as a strategic partner - someone who has spent decades doing the work, who can look at your business and bring genuine insight that moves things forward.
Built Into Your Business
Everything we build goes into your accounts, your tools, your data. Not a campaign that disappears when the contract ends. A growth system you own permanently.
Founder-to-Founder
No account manager layer. No handoffs. You work directly with me - the person who built the system, understands your market, and stays close to the work until it's working.
AI as Infrastructure
AI isn't the pitch - it's the tooling. We use the best available systems to make your growth faster, smarter, and more consistent. Grounded in two decades of real marketing, sales, and operations experience.
Founder-Led Businesses Ready to Grow
I work with founder-led B2B businesses who are serious about replacing inconsistent, referral-dependent growth with a system that actually scales. The industries below are where I have the deepest experience - but if you're building something real and you're ready to grow it properly, I can help.
Solar & Renewable Energy
The solar and renewable energy contractors building the infrastructure for a cleaner, more sustainable future. The people having the energy conversations that matter for the next generation.
B2B Agencies & Consultants
The B2B consultants and agencies who are building their own expertise-driven businesses and want to grow without losing what makes them good at what they do.
Home Services & Trades
The plumbers, the electricians, the HVAC contractors, the builders - making people's lives better every single day with skilled, honest work. The backbone of every community.
Health & Wellness
The coaches, the clinicians, the specialists - taking care of people's bodies and lives. Doing the quiet, essential work of keeping people well.
“It is a true partnership. When there's an issue, we're not even waiting 24 hours or 12 hours for a response - we're getting immediate attention to our concerns.”
Brian OttoCEO - Renewable Energy Integration Group
See the full case studyStop Leaving Growth to Chance.
A free strategy session. No pitch. No pressure. Just an honest look at where your growth is stalling and what it would take to fix it.
No obligation.
